rascal_father
16-06-2005, 11:07 PM
http://www.newsarama.com/movies/SupesHi_001_t.jpg
Batman? That’s so 2005. The new hot property, baby? Superman.
At least that’s the message Warner Bros. Consumer Products is looking to drive home at this year’s Licensing 2005 International show. Issuing a press release the day after the US opening of Batman Begins (and with largely positive reviews all around and quite successful media penetration in all forms), Warner Bros. Consumer Products is making its desire known – to get Superman and the S-shield on even more products in even more consumer categories. Or, translation: "And you thought Batman was big?"
The move clearly demonstrates the more aggressive stance Warner Bros. is taking with DC properties which began recently with Warners’ re-emphasizing DC Comics as one of its more important family members and the unveiling of the new DC logo.
"Superman is unique as a franchise brand in the world of entertainment licensing. He stands as the World's Greatest Super Hero and, with the S-Shield, as one of the world's most acclaimed and influential pop culture icons," Brad Globe, Executive Vice President and General Manager, Warner Bros. Worldwide Consumer Products said in a release. "The strength of these attributes will allow our partners to capture the essence of this property as a character and a brand."
Also from the release:
With a super hero that transcends all demographics, a solid S-Shield business and a new feature film from Warner Bros. Pictures, Superman Returns, slated for release on June 30, 2006, Warner Bros. Consumer Products positions the franchise for a worldwide resurgence in 2005 and beyond. Superman will reach new heights as one cohesive licensing program inspired by both Superman as a character and the S-Shield as a stand-alone symbol. Warner Bros. Consumer Products and its licensees will create merchandise that reinforces what is cool about Superman and what makes him different from other super heroes.
Superman is famed in many different forms including illustrated comic books, cartoons, movies, home video, television (animated and live-action), video games and more. Mattel, the global master toy partner for the property, will introduce a new line of products inspired by the highly anticipated live-action feature film, as well as the core brand. The S-Shield, which continues to be a fashion symbol and hot trend with high-end apparel being placed in upscale retailers nationwide, has become a personal statement of strength and confidence. The release of the film will broaden the reach of the property even further and drive product category expansion for Superman as a brand.
"From high-flying super heroes, Superman and Batman, to the world's greatest entertainment franchises and characters including Harry Potter, Scooby-Doo and the Looney Tunes, we continue to create licensing programs inspired by a roster of properties made up of world-class brands. Film, television and character brands allow us to offer licensees and promotional partners virtually limitless opportunities," concluded Globe.
At Licensing 2005 International, Warner Bros. Consumer Products will present an extensive feature film and television roster that will soar including big screen favorites Batman Begins, Charlie and the Chocolate Factory, The Dukes of Hazzard, Tim Burton's Corpse Bride, Harry Potter and the Goblet of Fire, Superman Returns, Happy Feet and The Ant Bully, as well as new and continuing small-screen hits such as, Firehouse Tales, Krypto The Superdog, Xiaolin Showdown, Harry and his Bucket Full of Dinosaurs, Teen Titans, The Batman, Johnny Test, Coconut Fred's Fruit Salad Island, Loonatics Unleashed, Justice League Unlimited, The O.C., Sex and the City and more.
Also at this year's show the company will highlight new initiatives on behalf of Tweety, the wise-cracking, wide-eyed yellow canary of Looney Tunes fame, as well as its continued extension into the world of Football licensing.
Licensing 2005 International will be held June 21-23 at the Jacob Javits Convention Center in New York. Warner Bros. Consumer Products is one of the show’s largest exhibitors.
Superman Returns is slated for a June, 2006 release.
Batman? That’s so 2005. The new hot property, baby? Superman.
At least that’s the message Warner Bros. Consumer Products is looking to drive home at this year’s Licensing 2005 International show. Issuing a press release the day after the US opening of Batman Begins (and with largely positive reviews all around and quite successful media penetration in all forms), Warner Bros. Consumer Products is making its desire known – to get Superman and the S-shield on even more products in even more consumer categories. Or, translation: "And you thought Batman was big?"
The move clearly demonstrates the more aggressive stance Warner Bros. is taking with DC properties which began recently with Warners’ re-emphasizing DC Comics as one of its more important family members and the unveiling of the new DC logo.
"Superman is unique as a franchise brand in the world of entertainment licensing. He stands as the World's Greatest Super Hero and, with the S-Shield, as one of the world's most acclaimed and influential pop culture icons," Brad Globe, Executive Vice President and General Manager, Warner Bros. Worldwide Consumer Products said in a release. "The strength of these attributes will allow our partners to capture the essence of this property as a character and a brand."
Also from the release:
With a super hero that transcends all demographics, a solid S-Shield business and a new feature film from Warner Bros. Pictures, Superman Returns, slated for release on June 30, 2006, Warner Bros. Consumer Products positions the franchise for a worldwide resurgence in 2005 and beyond. Superman will reach new heights as one cohesive licensing program inspired by both Superman as a character and the S-Shield as a stand-alone symbol. Warner Bros. Consumer Products and its licensees will create merchandise that reinforces what is cool about Superman and what makes him different from other super heroes.
Superman is famed in many different forms including illustrated comic books, cartoons, movies, home video, television (animated and live-action), video games and more. Mattel, the global master toy partner for the property, will introduce a new line of products inspired by the highly anticipated live-action feature film, as well as the core brand. The S-Shield, which continues to be a fashion symbol and hot trend with high-end apparel being placed in upscale retailers nationwide, has become a personal statement of strength and confidence. The release of the film will broaden the reach of the property even further and drive product category expansion for Superman as a brand.
"From high-flying super heroes, Superman and Batman, to the world's greatest entertainment franchises and characters including Harry Potter, Scooby-Doo and the Looney Tunes, we continue to create licensing programs inspired by a roster of properties made up of world-class brands. Film, television and character brands allow us to offer licensees and promotional partners virtually limitless opportunities," concluded Globe.
At Licensing 2005 International, Warner Bros. Consumer Products will present an extensive feature film and television roster that will soar including big screen favorites Batman Begins, Charlie and the Chocolate Factory, The Dukes of Hazzard, Tim Burton's Corpse Bride, Harry Potter and the Goblet of Fire, Superman Returns, Happy Feet and The Ant Bully, as well as new and continuing small-screen hits such as, Firehouse Tales, Krypto The Superdog, Xiaolin Showdown, Harry and his Bucket Full of Dinosaurs, Teen Titans, The Batman, Johnny Test, Coconut Fred's Fruit Salad Island, Loonatics Unleashed, Justice League Unlimited, The O.C., Sex and the City and more.
Also at this year's show the company will highlight new initiatives on behalf of Tweety, the wise-cracking, wide-eyed yellow canary of Looney Tunes fame, as well as its continued extension into the world of Football licensing.
Licensing 2005 International will be held June 21-23 at the Jacob Javits Convention Center in New York. Warner Bros. Consumer Products is one of the show’s largest exhibitors.
Superman Returns is slated for a June, 2006 release.